About
Hi, I'm Alex from Momenta.
What started as helping behind the scenes at weddings slowly became something much bigger. Over time, photography stopped being just a camera in my hands and became the way I understood people, emotions, and moments that disappear too quickly. In 2021, I founded Momenta Production, a creative house built around storytelling, cinematic visuals, and preserving feelings through imagery.
My style lives somewhere between vintage atmosphere and modern cinematic direction. I’m drawn to imperfect light, real emotion, human connection, and the small details people usually overlook. Whether I’m capturing weddings, fashion, food, documentaries, or commercial campaigns, my goal has always been the same: to create visuals that feel timeless rather than temporary.
I believe moments are fragile. If they are not captured in the exact second they happen, they vanish forever in the way they were truly felt. That belief shapes every frame I create. I don’t just document scenes; I try to preserve energy, emotion, and memory through composition, movement, and light.
Over the years, my work has appeared on TV channels, advertising campaigns, restaurant brands, and billboards across Lebanon. I’ve worked with couples in their most emotional moments, businesses building their identity, and brands searching for visuals that actually connect with people. But beyond recognition or exposure, the most meaningful part has always been creating work that leaves a lasting feeling long after someone looks away.
Momenta is more than a production house to me. It’s a reflection of how I see the world. Emotional, cinematic, honest, and alive. Every project is approached with the understanding that no moment will ever exist again in exactly the same way.
So this is me, Paren Alex Arakelian, founder of Momenta.
A photographer, filmmaker, and storyteller chasing moments before they disappear.
Hi, I'm Alex from Momenta.
